SERVICE · GEO
GEO: Be visible in AI answers
GEO (Generative Engine Optimization) is the work of getting your business named in the answers of AI tools such as ChatGPT, Gemini and Perplexity. We first measure where you appear today, then fix the gaps in order.
What is GEO?
GEO is the name for work that aims to make AI tools use your business as a source or recommendation when they answer a question. AI builds its answer from content on the web and from what is written about you. GEO makes sure those sources are accurate, consistent and easy to read.
Why does GEO matter?
When your customers look for a service, they no longer ask only a search engine. They also ask AI tools. These tools give one answer instead of ten links, and a business that is not named in that answer is not considered. Ranking well on Google does not mean you appear in AI answers.
What do we do in a GEO project?
The work covers four areas. We decide how much time each area gets based on the measurement.
Measurement
We define the questions your customers ask and put them to AI tools on a regular schedule. We record which answers name you and which name your competitors.
Content
We restructure the pages on your website around questions and answers. We describe what you do, who you serve and what sets you apart in short, clear sentences that can be quoted.
Technical structure
We set up technical work such as schema.org structured data, an llms.txt file and access rules for AI crawlers. We check that your site can be read without JavaScript.
Outside sources
We make sure the information is accurate and consistent in the sources that mention you, such as industry directories, listings and business profiles. AI learns about you from these sources, not only from your website.
What do you have at the end?
Every stage has a written output.
- Baseline measurement report: which questions and which tools you appear in
- Prioritised list of work
- A record of the work done
- Regular measurement report: what changed and the next step
How does a GEO project start?
It starts with the free audit. We review the results together and decide together which work comes first.
FREQUENTLY ASKED QUESTIONS
Frequently asked questions about GEO
What is the difference between GEO and SEO?
SEO aims to rank higher in a list of search results. GEO aims to appear inside the single answer AI generates. They share the same foundations, but in GEO quotable content and the outside sources that mention you matter more.
Which AI tools do you measure?
ChatGPT, Gemini, Perplexity and Google AI Overviews. If another tool is common in your sector, we add it to the measurement.
Do you guarantee a place in AI answers?
No. No agency can directly control what AI tools answer. We strengthen the sources that shape the answer and show the result through regular measurement.
Do I need a new website?
In most cases, no. Changes to the content and technical structure of your current site may be enough. The measurement report says so clearly.
FREE AUDIT
Where does your business stand in AI answers?
Start with a free audit. We send you the result in a short report, and whether to continue is your decision.