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Visibility in AI search

Measure. Solve. Grow.

We measure first, then we solve.

Upsterra measures how often your business appears in ChatGPT, Gemini, Perplexity and Google AI Overviews answers, fixes what is missing and reports the change on a regular schedule.

Request a free audit

THE PROBLEM

Your customers now ask AI. Is your business in the answer?

People looking for a service now ask ChatGPT or Gemini instead of opening search results one by one, and they read a single answer. A business that is not named in that answer never makes the shortlist. Ranking well on Google does not mean you appear in AI answers.

  • One answer, not a list

    AI does not show ten links. It names a few businesses, or none at all.

  • The answer is written outside your site

    AI learns about you from your website, your business profiles and other sources that mention you. If those sources are incomplete, so is the answer.

  • You cannot know without measuring

    The only way to learn which questions you appear in, and which ones your competitors appear in, is to ask them one by one.

HOW WE WORK

How do we work?

We work in three steps, always in this order. We do not recommend work we have not measured.

  1. Measure

    We ask AI tools the questions your customers ask and record where you and your competitors appear in the answers. This measurement is your starting point.

  2. Solve

    We rank the gaps the measurement reveals: your website content, its technical structure and the outside sources that mention you. We start with the work that will have the most effect.

  3. Grow

    We ask the same questions again at regular intervals and report the change. We see which work paid off and choose the next step accordingly.

SERVICES

What services do we offer?

We offer four services. GEO and AEO make your business visible in AI search. Web design builds a site that is ready for that visibility from the start. Process optimization simplifies the work that follows once customers arrive. The measurement shows which one comes first.

  • GEO

    GEO (Generative Engine Optimization)

    The work of getting your business and your services named in the answers of AI tools such as ChatGPT, Gemini and Perplexity.

  • AEO

    AEO (Answer Engine Optimization)

    The work of getting your content chosen as the source in places that give direct answers, such as Google AI Overviews, featured snippets and voice assistants.

  • Web design

    Website design

    Fast, simple company websites built for AI search from the start.

  • Process optimization

    Process optimization

    We measure your business processes, find repetitive work, waiting and sources of error, and simplify them.

WHO IT IS FOR

Who is Upsterra for?

For any business whose customers research before they buy. Our first focus is certification, auditing and training companies, but our method does not depend on the sector.

  • Businesses whose customers compare providers before asking for a quote
  • Businesses with a website that are not named in AI answers
  • Businesses that want to spend their marketing budget on measurable work
  • Businesses that want to be found in a new city or market

FREQUENTLY ASKED QUESTIONS

Frequently asked questions

What are GEO and AEO?

GEO (Generative Engine Optimization) is the work of becoming visible in answers generated by AI tools such as ChatGPT and Gemini. AEO (Answer Engine Optimization) aims to be chosen as the source in places that give direct answers, such as Google AI Overviews. The two complement each other.

How are GEO and AEO different from SEO?

SEO aims to rank higher in a list of search results. GEO and AEO aim to appear inside the single answer AI gives the user. A good SEO foundation helps, but on its own it is not enough.

What do you do in the free audit?

We choose questions your customers are likely to ask and put them to AI tools. We share a short report on whether your business appears in the answers, where your competitors stand and what to fix first.

Which AI tools do you measure?

ChatGPT, Gemini, Perplexity and Google AI Overviews. If your customers use another tool, we add it to the measurement.

Do you guarantee a place in AI answers?

No. No agency can directly control what AI tools answer. We strengthen the sources that shape the answer and show the result through regular measurement.

When will I see results?

That depends on your sector, your competition and your starting point, so we do not promise a fixed timeline. Every measurement report shows clearly what has changed.

FREE AUDIT

Where does your business stand in AI answers?

Start with a free audit. We send you the result in a short report, and whether to continue is your decision.

Request a free audit