SERVICE · AEO
AEO: Become the source of direct answers
AEO (Answer Engine Optimization) is the work of getting your content chosen as the source in places that give the user a direct answer, such as Google AI Overviews, featured snippets and voice assistants.
What is AEO?
AEO aims to have the short, direct answer to a question taken from your page. When Google answers a question with a single paragraph above the search results, being the source of that paragraph is what AEO is about. For that, the content has to ask the question clearly and give a clear answer right below it.
How is AEO different from GEO?
GEO focuses on the answers of chat-based tools such as ChatGPT and Gemini. AEO focuses on the short answer areas shown by search engines and assistants. Their methods overlap heavily, so in most projects we run them together.
What do we do in an AEO project?
The work covers four areas and starts with measurement.
Question map
We collect the questions your customers ask about your service and decide which page answers which question.
Answer-first content
We write each question as a heading and put a clear two or three sentence answer right below it. The details come after the answer.
Structured data
We add schema.org markup for FAQs, services and organisation details. Search engines no longer have to guess what your content is.
Measurement
For your target questions, we regularly check and report who the featured answer and the AI Overviews sources come from.
What do you have at the end?
Every stage has a written output.
- Question map: which question is answered on which page
- Revised or newly written answer pages
- Structured data check report
- Regular measurement report: what changed and the next step
How does an AEO project start?
It starts with the free audit. It shows who answers your target questions today, and we choose together which pages to fix first.
FREQUENTLY ASKED QUESTIONS
Frequently asked questions about AEO
What is a featured snippet?
It is the short answer box Google shows above the search results for some questions. The answer is taken from a web page and links to that page.
Does AEO cover voice search?
Yes. Voice assistants usually read out a single short answer, often taken from the answers search engines feature. Answer-first content works in both places.
Do I need to write a blog?
Not necessarily. We first restructure your existing service and FAQ pages around questions and answers. If the measurement shows a need for new content, we list the topics to write about.
How soon will I see results?
That depends on your sector, your competition and the starting point of your site, so we do not promise a fixed timeline. Every measurement report shows what has changed.
FREE AUDIT
Where does your business stand in AI answers?
Start with a free audit. We send you the result in a short report, and whether to continue is your decision.